Walter approached me through Instagram in need of a logo and some graphics for his new clothing line, Philly Etiquette. His line is inspired by the street culture of Philadelphia and has a rough, pieced-together look. We decided that we wanted to design a logo that stood back and let his clothing do the talking. For his stationary, we went with speckletone paper to give it all a more roughed up feel, without becoming overbearing. 

phillyetweb.jpg